How To Write A Speech

When people claim that they have no idea how to write a speech in most cases they lack a basic understanding of the different kinds of speeches. There are two types of speeches in public speaking, either you are “selling” something or you “say” something. The type of speech which you choose depends on why you are presenting, and the nature of the audience. In public speaking choosing the right type of speech defines the effectiveness of your speech. The goal of your speech can range from enjoyment  to convincing the audience to a particular action. How much the public knows about your topic and their attitude towards  it is also important when selecting the type of speech you deliver.

The “Telling” speech is made up of either an informative or entertaining speech. The “sale” type of speech, where you try to convince the audience to a particular action is either convincing or motivating.
Entertaining – The reason for the giving such a speech is for the audience to enjoy it and be entertained. However, it is more than a series of jokes, it’s entertaining material woven around a central theme.
Informative – The objective of this type of speech is to inform your audience. The speech involves teaching and describing, explaining or describing your topic. You are not seeking to persuade or to motivate, but to provide information.
Persuasive – the goal is to bring the audience to a particular action. You reason with people to agree with your position on the topic. Your audience will be familiar with the topic, but is either against or undecided about your purpose.
Motivation – the goal is to convince people to take action that will improve their lives. You are trying to inspire your audience to change. It involves the use of personal and emotional arguments. Your audience will usually agree with the goal, but needs the inspiration to take action.
If you know which kind of speech serves the goal you seek, then you should take a look at the elements from other forms of speeches nonetheless. A persuasive speech is more convincing if it includes elements of informative and entertaining speeches.
In summary to be effective in public speaking you have to determine your purpose and get to know your audience. Then select the right kind of speech which you will help you best in achieving your goals.